BRAND STRATEGY · GROWTH FRAMEWORKS There’s a branding package for every stage of growth. The mistake most businesses make? Picking the wrong one. Most businesses overbrand too early or underbrand too late. The result is either a gorgeous identity built on assumptions the market hasn’t validated, or a scaling engine running on a […]
particularly coming from a conglomerate renowned for some great identity systems for brands like Tanishq and Docomo. The need for this overhaul was primarily because of a change in ownership and the imperative task of managing the airline’s negative image. Air India over the years developed a bad rep among the audience, hence once it […]
What do these images signify? Before you continue think of 5 words for each image. Do you feel differently about one vs the other? Have you ever wondered why? These images don’t even have the name, they’re just abstract visuals and yet you associate specific feelings with them – feelings that are different for both […]
