BRAND STRATEGY · GROWTH FRAMEWORKS There’s a branding package for every stage of growth. The mistake most businesses make? Picking the wrong one. Most businesses overbrand too early or underbrand too late. The result is either a gorgeous identity built on assumptions the market hasn’t validated, or a scaling engine running on a […]
The MSMEs sector in India is crowded. Enterprises are offering similar, if not the same, products or services that you have to offer. There are enterprises with already established customer loyalty and credibility in the market. Then how do you cut through this clutter and be visible – to your suppliers, vendors, customers, and other […]
particularly coming from a conglomerate renowned for some great identity systems for brands like Tanishq and Docomo. The need for this overhaul was primarily because of a change in ownership and the imperative task of managing the airline’s negative image. Air India over the years developed a bad rep among the audience, hence once it […]
