BRAND STRATEGY · GROWTH FRAMEWORKS There's a branding package for every stage of growth. The mistake most businesses make? Picking the wrong one. Most businesses overbrand too early or underbrand too late. The result is either a gorgeous identity built on assumptions the market hasn't validated, or a scaling engine running on a [...]
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What do these images signify? Before you continue think of 5 words for each image. Do you feel differently about one vs the other? Have you ever wondered why? These images don't even have the name, they're just abstract visuals and yet you associate specific feelings with them - feelings that are different for both [...]
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What is the first thing that comes to your mind (apart from MS Dhoni) when you think of IPL? Te te tee te tadenaaa You hear it, don’t you? How about airtel? We are vaguely familiar with the power of a distinct identity for a brand, but the application of multiple senses in conjunction with [...]
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Snippets of a delightful workshop with the Lodha Team. It was an absolute pleasure to conduct a two-day design workshop with the marketing and sales team of Lodha Group. An effective team of professionals who were receptive, inquisitive, and engaged - the ultimate trio for the presenter. The objective of this workshop was to sensitize [...]
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Before that let’s ask what IS a logo? Purely on etymological terms logo is a trademark. Simple. But it’s not that simple, is it?
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