The MSMEs sector in India is crowded. Enterprises are offering similar, if not the same, products or services that you have to offer. There are enterprises with already established customer loyalty and credibility in the market. Then how do you cut through this clutter and be visible – to your suppliers, vendors, customers, and other […]
particularly coming from a conglomerate renowned for some great identity systems for brands like Tanishq and Docomo. The need for this overhaul was primarily because of a change in ownership and the imperative task of managing the airline’s negative image. Air India over the years developed a bad rep among the audience, hence once it […]
What do these images signify? Before you continue think of 5 words for each image. Do you feel differently about one vs the other? Have you ever wondered why? These images don’t even have the name, they’re just abstract visuals and yet you associate specific feelings with them – feelings that are different for both […]
What is the first thing that comes to your mind (apart from MS Dhoni) when you think of IPL?Te te tee te tadenaaaYou hear it, don’t you?How about airtel? We are vaguely familiar with the power of a distinct identity for a brand, but the application of multiple senses in conjunction with the visual cortex […]
Snippets of a delightful workshop with the Lodha Team. It was an absolute pleasure to conduct a two-day design workshop with the marketing and sales team of Lodha Group. An effective team of professionals who were receptive, inquisitive, and engaged – the ultimate trio for the presenter. The objective of this workshop was to sensitize […]
Before that let’s ask what IS a logo? Purely on etymological terms logo is a trademark. Simple. But it’s not that simple, is it?