Year: 2022

21 Oct 2022

WHAT IS BRANDING?

What do these images signify?  Before you continue think of 5 words for each image. Do you feel differently about one vs the other? Have you ever wondered why? These images don’t even have the name, they’re just abstract visuals and yet you associate specific feelings with them – feelings that are different for both […]

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12 Oct 2022

AUDIO LOGO – A BRANDING GENIUS OR JUST A FAD?

What is the first thing that comes to your mind (apart from MS Dhoni) when you think of IPL?Te te tee te tadenaaaYou hear it, don’t you?How about airtel? We are vaguely familiar with the power of a distinct identity for a brand, but the application of multiple senses in conjunction with the visual cortex […]

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11 Sep 2022

DESIGN WORKSHOP

Snippets of a delightful workshop with the Lodha Team. It was an absolute pleasure to conduct a two-day design workshop with the marketing and sales team of Lodha Group. An effective team of professionals who were receptive, inquisitive, and engaged – the ultimate trio for the presenter.  The objective of this workshop was to sensitize […]

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