YOUR LOGO IS NOT YOUR BRAND
Your brand isn’t about the name or logo; it encompasses everything people learn about you through interactions – from products and services to experiences and word of mouth. Regardless of the size of your business whether it’s 50Cr or 500Cr strategic brand management plays a role, in boosting team morale inspiring vendors to excel and nurturing customer relationships. Your customers won’t simply view you as someone providing products or services; they’ll have an impression of who you are.
YOUR PRODUCT IS NOT YOUR BRAND
Your name does not solely define your brand. A brand encompasses more than just a name—it encompasses a set of values, emotional connections and commitments. Having a strong name is valuable as it serves as the first point of contact with consumers, creating a memorable and distinct identity that facilitates instant recognition and recall. Moreover, a well crafted brand name can help differentiate your brand in a crowded market, enabling it to stand out among competitors. It becomes a valuable asset. While a name may capture attention initially, an authentic brand sustains engagement through consistent delivery and an engaging narrative.
LEARN THE STEP-BY-STEP PROCESS OF BRAND DEVELOPMENT. Craft a memorable brand story that resonates with your audience. Learn how picking the right name, colours and logo can be instrumental to a brand’s success.
Fundamentals of branding. The difference between branding and marketing.
Audience analysis, persona building, and the CBBE model
Understanding various brand elements/assets and the importance of each in the customer journey
Formulating actionable vision, mission, values, and goals. Creating the positioning and brand persona
Crafting a brand story that resonates with your audience persona
Strategic messaging across platforms. Actionable Plan for your business
KEY TAKEAWAY: A Toolkit to Evaluate your brand and formulate an ironclad brand story with a messaging strategy
PRICING
Rs 60, 000 Individual
Rs 9,000 Per Person for a group of 10
In-person: 4 Hours (2 Days)
Online: 5 Sessions of 1.5 hour each
The session plan is custom-created based on your requirements
I attended the master class in training in branding by Neha.
I can say that I am one of those who has written business plans, goals etc on paper but this training was an eye-opener at another level.
To understand your audience on a factual level, how to do it, how to build your brand around it, and how times have changed, and with that, we need to change, the number of tools available to us to measure it all but we are not aware of them, Neha had put in an enormous amount of work to help us all.
The way she delivered it was so easy to understand, both sessions were very interactive and we shared our problems and got different insights from everyone which provided a lot more clarity too. If you are thinking of long-term growth for your company I think this training is a must. Highly highly recommended.
Neha thank you so much for all your efforts and looking forward to working more closely with you very soon.
One of the best branding seminars I have ever attended. Got to learn a very scientific process that goes into branding. It’s just like doing a surgery. You need to know the problem (symptoms) and need to the different tools to identify the problems (investigations). Only then you can perform the surgery. And learnt what could be the best way to do the surgery.
Generally, I was confused as to the medium that I needed to use, and the budget allocation for the whole process. Got answers to these questions and many more insights.
The best part was to have all other anthropos friends along, it made the learning even more fun and educational.
Thanks once again
You may think that branding is only relevant for large corporations with an international consumer base.
And many think that small and mid-sized companies require only a logo, website, SMO, and SEO. BUT, in today’s world, a brand is equally important from a small tea stall to MNCs.
Thank you, Neha, for empowering us with the depth of wisdom to navigate the exciting realm of branding.
It was one of the best workshops I have attended You explained everything so clearly and answered all our doubts then and there. It was wonderful with a lot of learning and takeaways.
Thanks so much, Neha and pls do more of it 🙂
About the Instructor
FOUNDER - CREATIVE DIRECTOR
Neha Singh, a distinguished figure in communication design, contributes a fresh perspective and innovative ideas to the industry with over 16 years of experience. As the Founder and Creative Director of Moron Design, she has been serving diverse sectors, including textiles, education, logistics, FMCG, startups, and retail. Known for strategic branding, her studio delivers solutions that resonate with target audiences.
Neha’s design philosophy centres on a delicate balance between strategic thinking, and simplicity, driven by research on consumer behaviour. Her extensive expertise spans brand strategy, marketing, packaging, events, and experience design.
Besides her professional role, Neha imparts knowledge as an adjunct faculty member at Ahmedabad University, shaping the future of design thinkers. Her influential presence in the design world stems from a dedication to innovation and a strategic vision, positioning her as a true leader in the field.
WORKSHOP TERMS
The details of this workshop including, but no limited to, formate, schedule, and special guests are subject to change due to circumstances beyond our control. Changes rarely happen. If they do occure, we do out best to notify registrations as soon as possible and to update details on this event page. Please contact us with questions.
REFUND POLICY
If you cancel 30 days or more in advance, you will receive a 100% refund. If you cancel less than 30 days in advance, there is no refund but you will receive a credit to apply to any future masterclass of the same level. We are not responsible for travel expenses or any costs that may be incurred as a result of a cancellation. Refunds will not be issued after the masterclass is held.