Description

Moron Masterclass – Level 2: Strategic Foundations

A brand cannot be built without knowing what it stands on. Level 2 brings structure to the core elements that define a brand and introduces the role of research in making them credible.

Across 2 live, online sessions, you’ll define your brand pillars — vision, mission, values, purpose, goals — sharpen positioning, promise, and tone of voice, and ground your decisions in research through competition mapping, audience research, and ICP creation.

This interactive, discussion-led masterclass is designed for founders looking to scale up and marketing teams moving from execution to strategic control.