YOUR LOGO IS NOT YOUR BRAND
and branding isn’t a poster on the wall. There’s art and science involved. Just as your personality, the way you speak, the way you dress, and the way you carry yourself culminate into your identity. Your brand is an embodiment of the promise it makes and the experience it delivers.
Learn the step-by-step process of brand development. Craft a memorable brand story that resonates with your audience. Learn how picking the right name, colours and logo can be instrumental to a brand’s success.
WHO IS IT FOR?
Founders and CXOs
Brand Managers / Marketing Managers
Marketing Consultants
B2B / B2C / D2C Brands Looking for a Repositioning or Startups
Fundamentals of branding. The difference between branding and marketing
Understanding various brand elements / assets and the importance of each in the customer journey
Audience analysis, persona building, and the CBBE model
Formulating actionable vision, mission, values, and goals. Creating the positioning and brand persona.
Crafting a brand story that resonates with your audience persona
Strategic messaging across platforms. Actionable Plan for your business.
KEY TAKEAWAY: A Toolkit to Evaluate your brand and formulate an ironclad brand story with a messaging strategy
Basic: 5 Days Session
Intermediate: 10 Days Session
The session plan is custom created based on your requirements
Learn the strong cognitive principles that govern good design. This is the best tool for you if you are promoting your business in any form. Whether you have an in-house team or an external agency, you as a decision maker must know how to differentiate right from wrong.
WHO IS IT FOR?
Founders and CEOs
Marketing / Design teams
Design / Marketing Students
Fundamentals of communication and objective setting
How to formulate an effective brief and set the right expectations
The principles of visual language and tone of voice
The fundamentals of color and typography: hierarchy and visual harmony
The science behind good design choices
Evaluation through A/B testing
KEY TAKEAWAY: An understanding of the principles of design. A toolkit with the fundamental principles and process outlined.
Basic: 3 Days Session: 3 Hours Each
Intermediate: 7 Days Session: 2 Hours Each
LIVE SESSIONS
Immersive 5 or 8 hour modules custom created based on your requirement
Industry-relevant, case-based learning
Hands-on Immersive experience
High-level peer interaction with like-minded professionals
ONLINE SESSIONS
Series of one-hour online sessions custom-curated based on your requirement
Learn the basic concepts
Apply the learning through assignments
QnA and Feedback session for more profound clarity
CONTACT
+91 96625 23304 | neha@morondesign.in
The content of the masterclass is curated based on your specific requirements. Let’s chat for further details
